Hiring a graphic designer or a team is an absolute necessity whether you wish to have a brand or time to expand. As a Business, having a good design team may be challenging, especially when you aim to hire a team within budget and time.
The first thing customers notice once they land on your website or social media is your branding. According to the latest studies
- 85% of people expect the company’s mobile site to be as good as the desktop one
- 88% of users will not return after a bad user experience on your website
- 91% of unhappy customers leave without leaving feedback
- Only 50-55% of companies conduct user experience design testing.
Whether you are a small business, a startup, or a corporation, having a consistent and beautiful design across all platforms and assets is necessary. A good designer, therefore, is the need of the hour, someone who keeps all visual aspects of your brand in mind. Customers instantly recognize you; these designers help create visual assets like a logo, website, or merchandise.
If you are here, you are probably considering hiring a design team, so read on for some tips on hiring the right team.
Should I go In-House or Outsource?
To answer this question, we must consider many factors before hiring a graphic designer. First, decide if you wish to go for in-house or outsource. Once you decide on going in-house, create a job description of your requirements and experience you need. Conduct interviews to screen candidates to ensure they are fit and within your budget. Also, consider the following factors before outsourcing or hiring in-house.
Expertise
You get a good team when you hire in-house, but outsourcing gets a hands-up owing to having a pool to choose from. Since the outsourced team can bring in many years of expertise, which can be hard to find locally, if you manage to get the right candidate, it may take a fortune, leading to other costs, such as providing employee benefits, perks, etc.
Management
You may have to recruit an in-house team granting you full control, but the possibilities of upsizing and downsizing according to projects become tough. When you outsource, you pay only for the required talent and use remote team management tools to eliminate potential difficulties.
Hiring Process
Finding the right graphic design services in-house may be hectic and time-consuming. You may have to recruit specialists to source resumes, screen, and arrange several interviews, costing you more and wasting time. On the other hand, outsourcing takes half the time to get started on the project.
Cost
Having in-house designers comes with a list of expenditures that businesses can avoid regardless of work, like- monthly payments, perks, social guarantees, advanced training, etc. With outsourcing, you get various design services and models that suit project/business needs. You only pay for work done.
Risks
Outsourcing can be the best option if you have budget constraints and time issues and do not wish to have any technical or external risks. Outsourcing usually comes with its own set of safety measurements, like an NDA – which defines the scope of work, deadlines, and performance metrics. On the flip side, in-house designers may switch jobs or leave the project at any stage, leaving the business vulnerable.
Quality
An in-house team may be advantageous as you have a tight grip on what they do and keep an eye for quality. However, when you outsource, the business can document the requirements and set milestones to help maintain high quality.
Project Scaling
This is a critical thing to think of before hiring a designer. Businesses must be able to scale up or down the team as per business requirements. While it may be impossible for in-house employees, outsourcing gives you the flexibility.
Design is not just what it looks like and feels like. Design is how it works ~ Steve Jobs, co-founder of Apple, Inc
Why Outsource Your Design Requirements
Business owners and executives face tough decisions daily, including whether to hire a graphic designer or turn to a design firm for help. While you might consider handling all the graphic design tasks yourself, here are five reasons outsourcing might be your best bet.
Specialization
Hiring an experienced, professional designer can make handling design requirements much easier. Your processes can be smoother with the right person on your team. Many companies, big and small, choose to outsource specialized designers. For instance, your in-house designer might excel at logo design or brand identity but lack experience in package designs or business cards.
Penetrating New Niches
If you’re a marketing agency serving clients from various industries, you’ll need a diverse design set that appeals to different audiences. Instead of hiring a designer specialized in each industry, outsourcing the task can be a cost-effective solution. This way, you avoid the expenses of hiring a designer for a short-term project and managing their ongoing salary and benefits.
Save Time and Cost
Outsourcing design services or hiring remote designers can save more than you realize. It frees up a significant amount of time by eliminating the need for lengthy hiring processes and the day-to-day management of designer operations. Also, choosing designers from India helps you save extra money as they provide high-quality development and design services at pocket-friendly prices.
Things to Consider Before Outsourcing Your Design Requirements
If you’re seeking help with your graphic design needs, here are a few important things to consider.
Understand Your Project
Figure out exactly what you need help with. Some designers are great at logos, while others excel in web design. Knowing your project type helps you find the right designer with the skills you’re looking for.
Time Availability
Consider how much time you have for the project. Outsourcing might be a better choice if it’s a tight schedule than tackling it on your own without much knowledge of the topic.
Location and Communication
Consider where the designer is located and if they speak the same language as you. This impacts how well you can communicate about the project. Decide together on the best times and ways to discuss project-related matters regularly.
Pay Attention to Budget
Hiring a design team can be affordable to expensive, so decide on the budget early on so you can narrow down who matches your criteria.
Technology and Resources
Ask about the tools and resources the designer uses for high-quality work. Understand how they manage projects and handle design revisions. It’s important to use tools that work together to ensure everything runs smoothly in your team. Choose a set of tools for managing projects and people, communicating, and working together on designs.
Engagement Models
Explore different ways to work together, like fixed costs or hourly rates. Understanding these options helps you plan your budget effectively.
Set Goals and Deadlines
Ensure everyone in your team is on the same page by setting clear goals and deadlines. Set reasonable timelines for tasks and explain to everyone why deadlines and goals are important.
Review Portfolios and Past Clients
Careful consideration of portfolios is important. While an impressive one can be exciting, focus on examining the team’s skill and design expertise. Ensure everyone is on the same page to avoid disagreements later when expectations are not met.
Check past reviews and testimonials as this can help you decide whether to move forward with the agency. Contacting previous clients is a great way to learn more about them.
Remembering these points, you’ll be better prepared to find the right design team for your project.
Parting Thoughts
Use the tips above to help you choose the right graphic design team. These strategies can help you build and manage your creative team for better collaboration across the whole team.
Now if you are ready to find the perfect remote graphic design team, you’re in the right spot! At Cubicdash, we specialize in helping businesses like yours by providing tailored graphic design experiences to meet your niche-specific needs. Our design and development services make it easy for you to work with the right remote graphic design team to reach your goals and grow your business.
