ChatGPT and Midjourney are the first tools that come to mind when we talk about AI tools.
The adoption rate for AI tools is remarkable. Consider, for example, the ChatGPT, which garnered 1 million users within the first five days of its release.
The rise of AI has enormously impacted various industries, including SEO.
Lately, people in marketing are talking a lot about using different AI tools for different SEO jobs. These tools do more than just chat – they help develop ideas for content and improve website text.
It’s not just about automating tasks; AI tools like Bard and ChatGPT are making a big impact. They’re making SEO not just automated but smarter and more effective. AI will shake up how we think about being seen online, making it more flexible, personalized, and even able to predict what’s coming next.
SEO back then was all about stuffing websites with keywords and getting lots of links. But now, it’s more about what users look for and how they feel when visiting a site. This change shows that search engines like Google care more about understanding and giving people what they want.
Including Artificial Intelligence in SEO isn’t just a passing trend; it marks a significant change in how we improve our online presence. Let us discuss how AI will shape the future of the SEO industry in the upcoming years.
What are the top AI tools for SEO?
Before jumping into the discussion, let us quickly list the top AI tools for SEOs, content creators, and digital marketers.
- ChatGPT
- BARD
- SurferSEO
- Grammarly
- Midjourney
- NeuronWriter
- WriteSonic
- QuillBot
These are just a few of the top contenders. I use some of them, and my colleagues’ favorites are the remaining ones.
They help us create content. But apart from them, many powerful AI tools are helping SEO experts and online marketers automate customer journeys and analyze datasets like pros.
How AI will Shape the Future of the SEO industry
Two types of people were present while we discussed AI’s impact on SEO. The first were terrified of losing their jobs due to AI’s speed and delivery of high-quality work. Meanwhile, the second was curious to explore the technology as much as possible and embrace its features.
But who’s right?
Here is a list of things that would be affected by the AI.
#1 – Content Writing
First, I am not on that side where people believe they can use tools like ChatGPT or NeuronWriter to generate long-form articles.
Nope, not at all!
AI can generate content in a few seconds, but it needs to be validated and tweaked by focusing on the target audience’s needs. For now, AI is dependent on humans for final content delivery.
The AI is supposed to help content creators in the following ways,
- Researching the topic
- Generating topic ideas
- Creating outlines
- Quickly describing the table of contents
- Generating short content (metadata, website content, etc.)
- Rephrasing the given paragraphs
- Making sure the content is grammatically correct
- Improving the writing style (tone of voice, point of view, etc.)
It should enhance the speed of content delivery.
In short, AI tools should reduce content delivery time by 30-60% in the upcoming years.
#2 – Image and Video Generation
Highly trained AI models such as Midjourney return impressive results with proper prompts.
Quickly generating images and videos will help social media marketers boost their content calendar and engagement rates.
SEOs can quickly generate media for websites and articles. Gone are the days when the knowledge of software like Photoshop or Canva was crucial to creating images and videos.
Nowadays, all we need to do is tell the AI tools what we think, and the AI generates images, mockups, illustrations, and more.
You can use these AI-generated images and videos as inspiration or as part of your final design.
#3 – Lead Generation
AI is capable of creating successful marketing funnels.
The need for a highly personalized, real-time customer experience is on the rise. It would help if you put maximum effort into understanding and acting on customer touchpoints.
Various tools like Exceed.ai have top-notch AI technology for engaging and nurturing leads using human-like conversation. Users can quickly launch landing pages, create conversion-optimized images, generate highly converting sales copies, and much more.
Moreover, according to a survey conducted by Forbes.com, almost 60% of business owners believe AI will improve customer relationships.
#4 – Data Analysis & Reporting
Robust data analytics tools like Microsoft Power BI and MonkeyLearn started using AI for advanced analysis.
Regardless of the data size, you can quickly draw potential insights from these tools.
On the other hand, popular SEO tools such as SEMrush have also entered the AI game. You will find helpful reports AI generates about your site performance in SEMrush.
Those who are fond of creating reports in Microsoft Excel or Google Sheets will find AI helpful. All they need to do is describe the conditions or criteria (scenarios) to the AI tools like ChatGPT, and it will suggest tools and features that need to be used to execute the tasks.
Microsoft Excel is a powerful spreadsheet program, and most of its features are not used by pros throughout their life. But now, users can mold the Excel reports as they wish using AI without any research or learning. They just need to be good at crafting prompts.
With AI, anyone can learn to create beautiful dashboards that reflect SEO performance metrics such as traffic, source, top pages, keywords, etc.
#5 – Technical SEO
This one is mainly associated with SEOs.
I am trying to say that all those SEOs afraid of getting into technical SEO no longer need to be.
Playing around with CSS and HTML is a breeze nowadays.
Head over to the ChatGPT, describe the scenario, provide the code to be adjusted, and hit Enter.
Boom!
The ChatGPT will correct the code, which will work like a charm.
However, note one thing: for the above to happen, you need to be what is known as a Prompt Engineer in the AI community. It is the art of creating prompts that work!
To adjust the technical SEO aspects, such as site speed, you will surely need high-level technical knowledge. But the following things are quickly possible using the AI,
- Adjusting the page layout
- Hiding an element
- Formatting sections
- Making pages mobile-responsive
- And so on…
To Summarize: AI’s Role in Shaping the Future of SEO
The future of SEO with AI looks bright! AI is an extremely powerful technology for all employees and business owners. It can take everyone to the next level in their corporate life. Simply put, the tasks that require an entire day can be done within a few hours!
Yes, you heard that right!
AI helps users,
- Improve productivity
- Attract new customers
- Nurture leads
- Create a hyper-personalized customer experience
- Analyze huge datasets
- Provides valuable insights to make informed decisions
- Debug HTML and CSS errors on the website
The way we execute SEO tasks will change forever in the upcoming years. Speed, quality, and results should drastically improve over time.
AI can analyze large amounts of data quickly, find patterns, and give us helpful insights much quicker and more accurately than people can. When AI and SEO work together, businesses can more efficiently handle changes in search rules and what customers like. This helps websites stay in top shape and compete well with others.
We at CubicDash offer SEO subscription services designed to keep up with fast tech changes. We offer all-around digital marketing to boost your brand in your industry. Our team creates strategies that make your brand shine in the online crowd.
Whether you’re experienced or just starting, CubicDash’s affordable SEO packages and expert advice are here to push your business ahead.
Drop in a message at hello@cubicdash.com to get started.
