Case Study
How we Redefined the Digital Presence for a US-Based Award Winning and Premier Travel Company
“Our new website is much cleaner, easier to navigate, and presents information to my target clientele that is easier to see and book. I have more bookings than ever before as they can find what they need in a more streamlined manner ”
Ms Ashley Greene*
CEO, TD Travels
Disclaimer: We choose to keep our client name and company names private owing to the white-label services we provide. Contact us to know more.
Our client, TD, is an award-winning, premier travel company specializing in group travel management for women as their core focus. They curate specialized travel events with a community of over 1000+ happy travelers participating in domestic and international events. Their USPs are well-planned travel with a perfect balance of activities and knowledgeable guides to accompany the group.
The Problem
TD faced a challenge with its website, as it was designed by someone else and needed to match their vision. The UI/UX wasn’t up to par, frustrating users, and continued to have an outdated digital presence. The booking system could have been more efficient, causing more headaches. To address these issues and bring their vision to life, TD was looking for a partner to redesign everything in a short period.
They wanted a user-friendly, dynamic website that works well on any device. The travel company aimed to unite like-minded women and share amazing experiences with curated trips that match their interests and discover new adventures. All they wanted was a responsive booking website for women to find events with well-planned travel arrangements.
The Challenge
What looks simple may be complex in reality. When designing the UI/UX design for websites, it is crucial to consider the structure design and include personalized features. Also, creating a minimalist yet attractive website is not easy, as it needs an entire team of experts.
Our goal was to avoid disappointing the client who already faced challenges. Also, since the client was travel-based, an outstanding online presence comes with stunning visual elements, and easy booking was the need of the hour.
The Results
90% Traffic, 40% Leads, 70% Page Views
Our plan in Cubicdash was to create a simple but easy-to-browse structure with stunning UI and immersive UX for visitors. We started the UI/UX design process with a comprehensive website strategy. The user experience was around 3 primary personas- those interested in group tours, those wishing to attend events, and those who wanted to buy personalized merchandise. Our website allowed them to identify their intent and get more information by navigating the website header for their designed service.
A full-page makeover was done with a more detailed breakdown of services. The website had stunning imagery, which could speak for itself and enable better conversions. Also, all upcoming group tours and events were prominently displayed on the home page for customer inquiries and contact information for those who wished to contact the team directly. Cubicdash’s strategy-driven design helped pave the way for a stunning and practical website.
We are proud of this project and for working so closely together to create a beautiful and user-friendly website. The design gave them a real edge over their competitors as we relied on an elegant color palette and stunning imagery. We maintained a timeless classic text style with the latest dynamic web design features.
